Even Santa Needs a Website
Christmas music started playing the moment Halloween was over. As a business owner, you need to be ready for more shoppers coming your way. It’s important to keep a few things in mind:
Even Santa Needs a Website
Christmas music started playing the moment Halloween was over. As a business owner, you need to be ready for more shoppers coming your way. It’s important to keep a few things in mind:
Santa needs Google too
1. You want people to find you or your product easily and quickly. If you have an online store, this is where SEO (Search Engine Optimization) comes in. Landing on the first page of a Google search is vital, as 75% of users don’t click on page two. Not only does SEO let people know who you are in a competitive market, but it also makes you the most salient information available.
Funnel, Funnel-la-la-la-la-laa
2. Close your eyes and picture a giant funnel - a Google search is the mouth of the funnel. As users search keywords, they move into and down the funnel to the end result. You might think just getting users to your site is the bottom of the funnel, but that is only the beginning. That is why a well-designed website can keep on funnelling traffic to the most important parts of your site. For example, you likely want a few key selling points that initially grab the attention of users. Beyond that, your site needs to offer quality content to decrease bounce rate, and ultimately generate an online purchase or a call to action. For the customer, this is the end of the funnel analogy. This is equivalent to how your friends say they got stuck in a Wikipedia hole for hours, or binged all nine episodes of a show in one night. Hopefully, your site is the hole they get stuck in.
Are the Elves Ready?
3. Now let’s talk behind the scenes Santa’s elves are hard at work. A website built on the ShoutCMS platform is as powerful as Santa and his crew. It has the ability to collect user information, deliver email campaigns and process transactions all in real time. In a hectic holiday season efficiency is a priority, so using a system like Shout will boost your productivity to the next level.
The Holiday season is upon us and people are busier than ever, running around town to get what they need. Finding the best deals and easy online shopping is a priority. Therefore, it is important to take advantage of your website capabilities to get more consumers coming. A well developed website can make your Christmas very merry.
There is Time Left
It takes 2-3 weeks for overhaul your site so there’s plenty of time.
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From all of us at Mediashaker, we wish you Happy Holidays!