Italian CentreCelebrating food, family & tradition |
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Putting a modern twist on traditionThe Italian Centre, a specialty grocer with traditional and authentic tastes from Europe, came to us to help improve and expand their online store. Known as a local gathering place, they pride themselves on product quality, product knowledge and their family atmosphere. We worked with the Italian Centre team to create a website that showcased and celebrated their history while bringing a contemporary look, feel and functionality to the design. |
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Creating a seamless ordering experienceTo provide a seamless ordering experience for the Italian Centre, we improved their order process and created more complex configurable products for customers to customize. The goal was for the shopping experience to be simple and efficient while having the configurations of online orders (such as sizes and add-ons) be accounted for with separate SKU's, apart from the actual item that was being ordered. An additional consideration for our development team, was the ability to export granular and custom reports. |
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Getting to know the teamWe organized in depth meetings with each department (admin, finance, HR, catering, bakery, deli) to research their roles within the company and determine how the website could complement their job and streamline some of their responsibilities. Learning about their day gave us perspective of the different admin users that would be using the website for various functionalities. |
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Engaging with customersThe Italian Centre team also wanted to increase catering sales and visitor engagement by showcasing upcoming events, recipes, blogs, and catering items. Filtering made it easy for customers to sort through lots of articles and posts. |
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