RunWildBe brave. Be bold.
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Designing for the futureRunwild, created and organized by Edmonton’s Leading Edge Physiotherapy, is a non-profit event with races designed for every level of runner and walker. Over the years the event has raised over $500,000 for the Zebra centre and St. Albert Seniors Centre. We worked with Grant and Jessica to create a website and refreshed logo that would not only help them reach their fundraising goal of $100,000, but give them a modern look which would last for years to come. |
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A daring designGrant and Jessica wanted to focus more on RunWild being a fun family event, while at the same time attracting serious runners. To do that, we updated their logo by making it a bit more bold and wild. Playing on the name of the event, RunWild, we added a fun zebra print overlay to the logo and changed the font to look more distressed. We utilized the zebra print motif in various other places on their website such as over top of their video featuring the Kids Marafun event to really tie the graphical elements together. |
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Easy registrationWe created a page layout specifically for the races that would make the process of registering smooth and uncomplicated. Using variations in typography and a structured design, we made it easier for users to gather the essential information for the race quickly while still keeping the same bold look and feel of the RunWild brand. |
