Southbend DevelopmentsCreating a standout design |
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Capturing Southbend DevelopmentsSouthbend Developments, a home development company, came to us with a necessity to stand out from Edmonton's over crowded home development market. Our goal was to increase visitor engagement and overall sales by creating a website design and brand that was different from the competition. We helped turn the website into a showcase of the different styles of homes that they build and what houses are on the market to buy. |
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An approachable brandKeeping Southbend Developments' values in mind, our team decided on an easy-going, warm design. Rounded fonts, vibrant colours and playful textures shape the Southbend Developments brand. The overall look had to be approachable for new customers and engaging enough for them to get in contact with them. |
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Static navigationHaving an easy to use website and navigation was essential for Southbend Developments. We used a left side navigation so that visitors would always know which page they were on and could easily access other pages. |
Creating customer engagementWith a genuine desire to help guide new home buyers, the Southbend team came up with an extensive customer assurance program and blog articles that would help stressed out home buyers. |
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Online FormsBuying a home can be stressful. We tried to improve the overall experience for a customer through functionality such as online forms and faceting. Having forms to request more information on lots allows visitors to get information faster. The ability to sort through lots makes it easier to narrow down results. |
